Creative direction, brand leadership, and thoughtful design.

Meet Elena

I’m Elena, a designer and creative lead  with 10 years of experience shaping brand identity, campaigns, and digital experiences for consumer brands.

Over the past decade I've led brand work for consumer companies including WAYB and Gentle Wuff, helping launch products, developing build visual systems, and scaling marketing across digital and physical touch points. I work from concept through execution, partnering closely with marketing, product, and development teams to translate ideas into cohesive, scalable creative.

I’m driven by thoughtful design that balances aesthetics with function. I’m drawn to brands that value clarity, storytelling, and human connection, and I care deeply about building creative that feels intentional, approachable, and built to last.

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Brand, Creative
& Direction

  • Creative direction & brand leadership
  • Brand identity systems & visual storytelling
  • Art direction, content & production

What I Bring to the Table

Marketing, Launches
& Growth

  • Product launches & campaign development
  • Packaging, retail & e-commerce creative
  • Email, paid & lifecycle marketing

Digital Experience
& Collaboration

  • Website design & UX/UI
  • Content production & photoshoot direction
  • Cross-functional leadership & developer partnerships