Hostaway

My Role
Senior Digital Designer

Creative Director & Co-Designer
Zoe Joffe and Marta Klopf

Timeline
2026–Present (Ongoing)

Campaign Design • Social Systems • Email Marketing • Event Creative • Digital Advertising • Marketing Assets • Design Systems

Hostaway digital campaign design featuring AI-powered vacation rental software, product features, and branded marketing creative.

Scaling a global hospitality brand through digital campaigns,
social systems, and event marketing.

Hostaway is an ongoing client of Born & Bred, where I've worked as a Senior Digital Designer across a wide range of digital marketing campaigns. Most of my work has focused on creating scalable creative for social, email, events, and product marketing while staying within an established brand system.

Over the course of the partnership, I've helped launch new campaigns, build reusable design systems, explore creative directions, and produce everything from one-off promotional assets to large cross-channel campaigns. Below is a selection of some of my favorite work.

Hostaway referral marketing campaign featuring social media design, digital advertising, and branded promotional creative.

Referral Campaign

This campaign was all about encouraging existing customers to refer other hosts to Hostaway. The creative needed to explain the program clearly while making it feel fun, rewarding, and easy to participate in.

I designed a full set of social graphics and email assets that could be mixed and matched throughout the campaign, giving the marketing team plenty of flexibility while keeping everything visually consistent.

AI CoHost

This project focused on making a dense sales document feel approachable. I simplified the structure, balanced the content with visuals, and created a layout that naturally leads the reader through the story. The final design is easier to scan, easier to understand, and more engaging for potential customers.

Hostaway Backstage

Hostaway Backstage is the company's annual customer conference. I worked on extending the event brand across digital marketing, social media, email, web, motion, and promotional materials.

The project included everything from campaign graphics and event promotions to landing page designs, banner ads, social templates, and motion concepts. It was a great opportunity to build a cohesive event experience across every digital touchpoint.

Storyboarding &
Motion Direction


I developed the storyboard and creative direction for this animated social piece, translating the concept into a clear visual sequence before collaborating with an animator to bring it to life. I worked through pacing, transitions, and creative feedback to ensure the final animation felt polished, engaging, and aligned with the Hostaway brand.

Hostaway AI campaign creative for short-term rental operators featuring editorial advertising, thought leadership, and digital design.

Hostaway AI STR Operator content series featuring editorial design, social media creative, and AI thought leadership for vacation rental professionals.

The AI STR Operator series was created to position Hostaway as a thought leader in AI while giving short-term rental operators practical advice they could actually use. The challenge was creating a series that felt educational and engaging without looking like another typical SaaS campaign.

I designed the visual direction for the series across email, social, downloadable content, and supporting marketing assets. The system was built to be flexible enough for future editions while staying recognizable from one campaign to the next.

AI STR Operator
Series

One of my favorite projects was helping create a flexible social system that the marketing team could continue using long after the initial designs were delivered.

Instead of designing individual posts, we focused on building templates for different content types like industry insights, hospitality tips, product updates, and educational content. The result was a system that made it easier to create new content while keeping the brand consistent across every channel.