Chapter Aesthetic Studio
Scope: Social media, email and print design
Role: Asset creation and design (Freelance)
Chapter Aesthetic Studio is a modern aesthetics brand focused on creating elevated, personalized beauty and wellness experiences.
My work focuses on bringing the established brand to life across a range of marketing assets, including print, social, and digital. Each piece is designed to feel polished, cohesive, and distinctly Chapter while maintaining a consistent visual presence across every channel.
Promotional Print — Offers & Acquisition
Promotional print designed to turn seasonal offers into clear, compelling moments. Bold typography, elevated lifestyle imagery, and product-focused compositions create an immediate hierarchy while keeping Chapter’s aesthetic polished and approachable.
Promotional Print —
New Client Experience
An educational print piece designed to welcome new clients and guide them through their first Chapter experience. The layout balances treatment and product information with warm lifestyle imagery, creating an easy-to-navigate piece that feels thoughtful, elevated, and distinctly Chapter.Email Design
A series of branded CRM emails designed to support studio openings, promotions, and member events. Each layout balances strong offer messaging with elevated imagery and clear calls to action, while maintaining Chapter’s polished, approachable aesthetic.
Paid Media &
Organic Social
A flexible social system designed to bring Chapter’s elevated brand aesthetic across paid and organic channels. Lifestyle imagery, bold promotional messaging, and adaptable layouts create a cohesive visual presence while allowing each campaign to feel fresh, engaging, and easy to scale across formats.
More Selected Work
