Infantino

Agency
Nomads Creative

Creative Direction
Noel Woolfolk

My Role
Senior Designer

Timeline
2026–Present (Ongoing)

A full-scale rebrand spanning identity, packaging, retail, web, and digital for one of the world's largest baby brands

Infantino digital campaign creative featuring toddler toys, lifestyle photography, product benefits, and playful branded graphics.

Packaging Design • Packaging Exploration • Logo Exploration • Visual Systems • Production Artwork • Retail Mockups

Infantino partnered with Nomads Creative for a  full-scale rebrand for Infantino, spanning brand identity, strategy, voice, packaging, web, and digital. As the sole designer on the project, I worked under the creative direction of Noel Woolfolk to bring the new brand system to life across every touchpoint.
Infantino baby and toddler product campaign featuring toys, carriers, seating, lifestyle photography, and branded digital creative.

My Contributions

Brand Exploration

• Logo exploration and concept development
• Brand extension studies
• Packaging architecture exploration

Packaging Design

• Designed 20+ mechanicals  across multiple product categories
• Adapted the visual system across a wide range of package structures
• Balanced consistency while accommodating different product formats
• Developed packaging concepts for retailer presentations

Presentation Design

• Built client presentation decks
• Created visual mockups for Target and Walmart reviews
• Developed presentation assets showcasing the evolving packaging system
Infantino baby product packaging system featuring activity centers, play products, lifestyle photography, and branded retail design.

Designing at Scale

Rather than creating a handful of packages, the project required expanding a packaging system across an extensive product portfolio.

Working alongside the Creative Director, we developed concepts for more than 60 front-of-pack designs spanning multiple toy categories, retail formats, and packaging structures.

Every package needed to feel unique enough for its product while remaining unmistakably part of the same Infantino family.

  • A webpage layout with the title 'our visual world' showing images of children playing with toys, a baby wearing a diaper, and plush toys, alongside text describing thoughtful product design for infants.
  • A collage of diverse families and children engaging in candid moments, including a woman holding a child against the sky, a person receiving a shoulder massage, a child and adult playing together, and close-up of two children kissing, representing lifestyle photography of real family life.
  • Section of a brand style guide titled 'our illustrations', showing various colorful, simple, and rounded shape graphics including a bear's head, a star, a cloud, a duck, a flower, and other abstract shapes. There is accompanying text explaining the design philosophy behind these shapes.
  • Collection of circular badges with various messages and designs, including a yellow musical note, flowers, a heart, a moon, and waves, associated with the brand Infantino.
  • Page from a product catalog or brochure featuring baby carriers, with images of women wearing babies in carriers, and product packaging displayed alongside.
  • Infantino tap and stack drum set for babies, with colorful stacking drums and plush toys, featured in a baby play environment.
  • Page from a product catalog titled 'gear & gyms' with images of a baby in a supportive chair, a child eating, and related products, featuring designs, slogans, and product descriptions.
  • An informational graphic about bath toys featuring a baby in a bathtub playing with a rubber ducky, and images of a water splash toy with the text 'Splash Away!'. The graphic promotes bath toys that are mold resistant and fun for children, associating them with a safe and enjoyable bath time experience.
  • Product packaging and information for Infantino soft start toy teether, displaying the teether in the shape of a giraffe with textured features, along with a friend-shaped teether in bear shape, and a photo of a baby biting into an orange teether in their mouth.
  • Product image of a pink silicone tumbler with a straw, designed for babies, labeled 'infantino my 1st tumbler' with a size of 6 months. The tumbler is associated with a child and drinking activity, indicated by the text 'sip sip hooray' around it.
  • Image of packaging designs and product photos for infantino baby products, including toy teether, aqua fresca stand, folding floor seat, and drum set, with a woman holding a baby on a beach in the background.
  • A screenshot of an Instagram profile page for 'infantinaby' with a blue logo and 1,566 followers, and an image gallery of children, babies, and logos related to the brand infusion.

My Role

Infantino baby and toddler packaging system featuring play gyms and activity products with cohesive retail branding. 
As a senior designer on the project, I was able to contribute to the design execution of Infantino’s rebrand under the creative direction of Noel Woolfolk.

Working alongside strategy, marketing, and copy, I helped translate the new brand direction into a cohesive visual system spanning identity, packaging, retail, web, digital, and presentations. I helped create presentation materials used to communicate new packaging directions to retail partners including Target and Walmart.

These presentations translated early concepts into cohesive product collections, helping stakeholders evaluate consistency across multiple categories before production.

Logo Exploration

Infantino brand identity and typography system featuring custom logo design, type treatments, and visual brand guidelines. 
As new products were developed, I explored multiple logo treatments and refinements that complemented the evolving packaging system. While the final production packaging retained the approved brand identity, these explorations informed hierarchy, legibility, and how the logo interacted with the broader packaging architecture.
  • A teal background with white text that reads 'Logo Exploration' and 'Infantino, Round 5' in a handwritten style font.
  • Comparison of different logo designs for 'Infantino' with descriptions of their styles and purposes.
  • Slide titled 'Three Strategic Directions' with three concepts: 1. Flexible Brand System, 2. Ownable Typography, 3. Unified Brand Mark, each with a description.
  • Packaging for a children's water activity set called 'crank & splash busy board' with plastic components, toys, and instructional text.
  • A collage of digital images including a social media profile page, baby products such as a pacifier clip and a toy phone, children images, and a logo with text 'infantino'.
  • Package of infantino flip 4-in-1 convertible baby carrier featuring a woman wearing a black knitted hat and carrying a baby with a beige hat in a dark carrier. The packaging highlights four versatile carry positions, an adjustable ergonomic seat, extra padded shoulder straps, and is designed for infants weighing 7-40 pounds.
  • A graphic explaining the importance of brand recognition through icons and wordmarks, showing social media profile pages for 'infantinobaby' and close-up images of baby products, including a pacifier, a remote control, and a baby in a carrier.
  • Infantino website redesign and eCommerce brand experience by Elena Schnell.
  • Infantino baby carrier packaging design and brand refresh application.
  • Infantino logo redesign concepts and brand identity development by Elena Schnell.
  • Infantino logo variations and visual identity system exploration.
  • Infantino brand icon system and visual identity design.
  • Infantino logo design concepts and brand identity exploration.

More Selected Work