CREATIVE DIRECTION, BRAND SYSTEMS, and DIGITAL EXPERIENCES BUILT for GROWTH

ELENA SCHNELL, SENIOR DESIGNER

Brand evolution, packaging, web design, and creative direction for a family travel gear brand.

Brand evolution, packaging, web design, and creative direction for a family travel gear brand.

Digital asset design for a leading vacation rental software platform.

Digital asset design for a leading vacation rental software platform.

Brand identity, web design, and visual direction for a lifestyle-driven gardening brand.

Brand identity, web design, and visual direction for a lifestyle-driven gardening brand.

Asset creation, print and social media design for a luxury LA based real estate company.

Asset creation, print and social media design for a luxury LA based real estate company.

Asset creation, email, and social media design for an aesthetic studio.

Asset creation, email, and social media design for an aesthetic studio.

Brand creation, packaging, web design, app design, and product storytelling for a modern dog gear brand.

Brand creation, packaging, web design, app design, and product storytelling for a modern dog gear brand.

Portrait of Senior Brand & Digital Designer Elena Schnell by the water.

Elena Schnell

SENIOR DESIGNER 

I'm Elena, a senior designer with 10+ years of experience building brands across digital, ecommerce, packaging, campaigns, and product launches. I've led creative from early concept through execution, partnering closely with marketing, product, and leadership teams to create cohesive brand experiences that support both the customer and the business.

My experience spans brand identity, websites, lifecycle marketing, paid media, packaging, retail, photography, and launch campaigns,  giving me a unique perspective on how a brand needs to work across every touchpoint.

I love turning big ideas into thoughtful, scalable creative systems that are as effective as they are beautiful.
View My Resume

Project Highlights

Explore a curated collection of my past work from full-time positions that spanned several years.

View More of My Work

WAYB lifestyle photography featuring a parent helping a child into a portable car seat.
WAYB lifestyle photography featuring a woman loading a portable car seat into a vehicle.

WAYB
Brand Evolution · Campaigns

Year
2022-2026

O’Connor Estates
Print Design · Digital Experience

Year
2026

  • "Elena is one of the most reliable and talented designers I've had the pleasure to work with. Her ability to translate brand strategy into clear, compelling visuals is consistent and impressive. Across product launches, marketing campaigns, digital assets, and packaging, she brought the same level of care and precision to every project, big or small. What sets Elena apart isn't just her design instincts — it's her professionalism under pressure. We worked in a fast-moving environment with frequent tight turnarounds, and Elena never missed a beat. She delivered high-quality work reliably, without sacrificing attention to detail. She's also a genuine pleasure to work with. Elena is collaborative, thoughtful, and receptive to feedback in a way that makes the whole team better. She elevates every project she touches "

    Laura Sauls, VP of Marketing at WAYB, Inc.

  • "Elena has a strong creative instinct and a sharp eye for detail, consistently bringing thoughtful, elevated ideas to the table. Elena built a beautiful, cohesive brand that I’ve been lucky to collaborate on from a content perspective, and her clarity in briefs and direction makes her an incredible partner to work with. She strikes that rare balance of being both highly creative and highly organized—someone you can trust to not only envision great work, but execute it seamlessly."

    Noel Woolfolk, Creative Director at Nomads Creative

  • "Elena is an incredibly talented designer whose work consistently stands out for its creativity and thoughtfulness. What makes her especially unique is her ability to clearly communicate the ideas and strategy behind her designs. She brings others into her creative process, explaining her thinking in a way that builds alignment and makes the work even stronger. She’s both a gifted designer and a thoughtful collaborator."

    Kathy Totoki, Director of Operations at WAYB, Inc.

  • "Elena brought my vision to life in a way I never thought possible. She took the time to truly understand my goals and translated them into a sophisticated, cohesive brand that elevated my business to a new level. From branding, website design, and branded communications to marketing strategy and automation, she thoughtfully guided every step of the process. Her ability to prioritize ideas, organize workflows, and recommend the right tools and platforms made complex decisions feel effortless. Thanks to her creativity, strategic thinking, and collaborative approach, my business evolved from a solo creative venture into a thriving live event artist collective."

    Laura Herndon, Past Client and Owner of Impressionist Wedding Painting

  • "Working with Elena was an amazing experience from start to finish. She was professional, communicative, and incredibly easy to collaborate with throughout the entire process. Her expertise and attention to detail gave us confidence every step of the way, and she made what could have felt overwhelming feel fun, seamless, and enjoyable. What stood out most was her commitment to truly understanding our needs and ensuring the final result aligned with our vision. She took the time to listen, offer thoughtful guidance, and deliver work that exceeded our expectations. We are thrilled with the outcome and couldn't be happier with the experience. If you're looking for a creative partner who is talented, reliable, and genuinely invested in your success, you will not be disappointed."

    Tana May, Past Client and Owner of English Rose Boutique

  • "“My experience with Elena was perfect and everything I wanted. She made it painless, communicated well, and was super easy to work with. Working with her was amazing!!!! She made everything simple and user friendly. She took all of the information I gave her and made a masterpiece. There is NOTHING I would change about it. She is amazing and worth EVERY SINGLE PENNY.”

    Madison Penton, Past Client and Owner of El Roi Creative Studio

  • "“Elena was absolutely amazing to work with. She did EXACTLY what I had visioned. Elena thank you for going ABOVE and BEYOND my expectations. She is super informative, takes the time to listen to you and and is a sincerely sweet person. Her designs speak for themselves. The QUALITY is 100% worth it.”

    Mireya Medina, Past Client and Owner of Captured by Mireya Photography

  • "“We had a wonderful experience working with Elena. We are so happy with the outcome of our project, and there’s nothing we’d change about our experience! ”

    Natalie Maxwell, Past Client and Owner of Maxwell Ruff Ranch

  • "“Elena was a DREAM to work with! Extremely helpful, kind & knowledgeable in her field of creating beautiful graphics and helped my brand come to life! Highly recommend her to anyone looking to build a professional, beautiful brand with a story behind it.”

    Jess Shelton, Past Client and Owner of Whitefox Styling

  • "“Elena is so great to work with. She is super talented and has such a creative and unique vision. I was unsure what direction to go in for my brand and she came back with an amazing color palette, logo variations, and marketing plan! I couldn’t be happier with the results. She listens and communicates so well and really takes the time to understand your business! If you are considering a rebrand or if you’re looking into branding for the first time and have no earthly idea how to or where to start and want it to be as stress free as possible, go to Elena! She’s completely exceeded my expectations!”

    Celeste Molinar, Past Client and Owner of Celeste Molinar Photography